vicemedia

[vc_row parallax="" parallax_image="" el_id="" color_scheme="" bg_overlay="" bg_rain="" bg_rain_sound="" content_width="container" fullscreen="" video_bg="" video="" vimeo="" video_autoplay="true" video_controls="true" video_mute="true" seperator_1="" ts_row_bg_effects="" ts_row_screen_height="false" ts_row_screen_offset="0" ts_row_min_height="100" ts_row_break_parents="0" ts_row_zindex="0" ts_row_bg_image="" ts_row_bg_source="full" ts_row_bg_position="center" ts_row_bg_position_custom="" ts_row_bg_size_standard="cover" ts_row_bg_size_parallax="cover" ts_row_bg_repeat="no-repeat" ts_row_parallax_type="up" ts_row_bg_alignment_v="center" ts_row_bg_alignment_h="center" ts_row_parallax_speed="20" ts_row_automove_speed="75" ts_row_automove_scroll="true" ts_row_automove_align="horizontal" ts_row_automove_path_h="leftright" ts_row_automove_path_v="topbottom" ts_row_movement_x_allow="true" ts_row_movement_x_ratio="10" ts_row_movement_y_allow="true" ts_row_movement_y_ratio="10" ts_row_movement_content="true" seperator_5="" padding_top="30" padding_bottom="30" margin_left="0" margin_right="0" single_color="#ffffff" gradient_angle="0" gradient_color_start="#cccccc" gradient_start_offset="0" gradient_color_end="#cccccc" gradient_end_offset="100" video_youtube="" video_background="" video_mp4="" video_ogv="" video_webm="" video_image="" video_loop="false" video_remove="false" video_start="false" video_stop="true" video_raster="false" seperator_9="" svg_top_on="false" svg_top_style="1" svg_top_height="100" svg_top_flip="false" svg_top_position="0" svg_top_color1="#ffffff" svg_top_color2="#ededed" seperator_10="" svg_bottom_on="false" svg_bottom_style="1" svg_bottom_height="100" svg_bottom_flip="false" svg_bottom_position="0" svg_bottom_color1="#ffffff" svg_bottom_color2="#ededed" seperator_11="" ts_row_raster_use="false" ts_row_raster_type="" ts_row_overlay_use="false" ts_row_overlay_color="rgba(30,115,190,0.25)" ts_row_blur_strength="" seperator_12="" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" seperator_8="" messenger="" show_large="true" show_medium="true" show_small="true" show_extra="true" show_remove="true" el_file1="" el_file2=""][vc_column width="1/1" seperator_1="Viewport Animation" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" el_file1="" el_file2=""][vc_column_text]Say what you want about Vice Media- one time Dan Rather called their work tasteless, but you have to respect that they REALLY understand how to make money off videos. For this reason, they’re a perfect fit for our Video Wednesday Feature. Vice Media started off as a team of three, working off welfare and distributing a free magazine in Montreal. Fast-forward 20 years, and they’ve become a CNN competitor and a company Forbes predicts will soon be worth one billion dollars. The executives of Vice Media call the company “The Time Warner of the Streets,” which couldn’t describe the Vice vibe any better.[/vc_column_text][vc_column_text]Shane Smith, the C.E.O, saw a huge gap and opportunity in the market, and found a way to capitalize on it. Millennials. This generation has been a huge question mark for big brands and corporations. Before Vice Media, it was believed that millennials had the attention span of a fruitfly and could not watch anything for more than a couple minutes, if not seconds. It was also believed that young kids don’t care about world issues. Vice Media proves both these theories to be this wrong. They have managed to create media platform that keeps millennial's attention and keeps them coming back for more.[/vc_column_text][vc_column_text]Sure, critics have accused Vice of sensationalism, arguing that it’s real purpose and drive is to titillate and entertain its young audience, but I mean, come on. Sensationalism is the modus operandi of all media companies today. This criticism should be pointed towards all media sources, not just Vice Media. When Rupert Murdoch left his first visit to the VICE offices, he tweeted,[/vc_column_text][vc_column_text]

“Who’s heard of Vice Media? Wild, interesting effort to interest millennials who don’t read or watch established media. Global success.”

[/vc_column_text][vc_column_text]And global success is right. Vice now has thirty-five offices in eighteen countries, has a record label, book and film divisions, and an in-house ad agency.[/vc_column_text][vc_column_text]Because Vice works with big brands like Nike, North Face, and Heineken, many people think Vice “sold out.” Smith disagrees.[/vc_column_text][vc_column_text]

“Part of the reason Vice is successful is because we have cash to make stuff… Anyone who is in the media game and says, ‘I don’t want to make money,’ is basically saying, ‘I don’t want to work.’ Cause money makes media.”

[/vc_column_text][vc_column_text]I applaud you Vice. You found a way to make money, while simultaneously creating content you believe in. That’s nothing to be ashamed of.[/vc_column_text][/vc_column][/vc_row][vc_row parallax="" parallax_image="" el_id="" color_scheme="" bg_overlay="" bg_rain="" bg_rain_sound="" content_width="container" fullscreen="" video_bg="" video="" vimeo="" video_autoplay="true" video_controls="true" video_mute="true" seperator_1="" ts_row_bg_effects="" ts_row_screen_height="false" ts_row_screen_offset="0" ts_row_min_height="100" ts_row_break_parents="0" ts_row_zindex="0" ts_row_bg_image="" ts_row_bg_source="full" ts_row_bg_position="center" ts_row_bg_position_custom="" ts_row_bg_size_standard="cover" ts_row_bg_size_parallax="cover" ts_row_bg_repeat="no-repeat" ts_row_parallax_type="up" ts_row_bg_alignment_v="center" ts_row_bg_alignment_h="center" ts_row_parallax_speed="20" ts_row_automove_speed="75" ts_row_automove_scroll="true" ts_row_automove_align="horizontal" ts_row_automove_path_h="leftright" ts_row_automove_path_v="topbottom" ts_row_movement_x_allow="true" ts_row_movement_x_ratio="10" ts_row_movement_y_allow="true" ts_row_movement_y_ratio="10" ts_row_movement_content="true" seperator_5="" padding_top="30" padding_bottom="30" margin_left="0" margin_right="0" single_color="#ffffff" gradient_angle="0" gradient_color_start="#cccccc" gradient_start_offset="0" gradient_color_end="#cccccc" gradient_end_offset="100" video_youtube="" video_background="" video_mp4="" video_ogv="" video_webm="" video_image="" video_loop="false" video_remove="false" video_start="false" video_stop="true" video_raster="false" seperator_9="" svg_top_on="false" svg_top_style="1" svg_top_height="100" svg_top_flip="false" svg_top_position="0" svg_top_color1="#ffffff" svg_top_color2="#ededed" seperator_10="" svg_bottom_on="false" svg_bottom_style="1" svg_bottom_height="100" svg_bottom_flip="false" svg_bottom_position="0" svg_bottom_color1="#ffffff" svg_bottom_color2="#ededed" seperator_11="" ts_row_raster_use="false" ts_row_raster_type="" ts_row_overlay_use="false" ts_row_overlay_color="rgba(30,115,190,0.25)" ts_row_blur_strength="" seperator_12="" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" seperator_8="" messenger="" show_large="true" show_medium="true" show_small="true" show_extra="true" show_remove="true" el_file1="" el_file2=""][vc_column width="1/3" seperator_1="Viewport Animation" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" el_file1="" el_file2=""][vc_video link="https://www.youtube.com/watch?v=2a01Rg2g2Z8"][/vc_column][vc_column width="1/3" seperator_1="Viewport Animation" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" el_file1="" el_file2=""][vc_video link="https://www.youtube.com/watch?v=QUMAyLIx5I0"][/vc_column][vc_column width="1/3" seperator_1="Viewport Animation" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" el_file1="" el_file2=""][vc_video link="https://www.youtube.com/watch?v=Euo3JaqFoss"][/vc_column][/vc_row]

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