What catches your eye as you're scrolling through your newsfeed? Beyond key-words and colorful images, certain design styles come in and out of style. The more popular a design is, the higher the chance of catching your customer's eye and having your information shared. Do you have an idea of what design styles are trending for 2015? We are always looking out for cutting edge design trends to make the most relevant and successful designs for our clients. Here's what we've found:
Simple, understated outlines of logos and even complex images are simple to create and widely popular on a global scale. Simplify your website by exchanging bulky, detailed vectors for more linear interpretations.
Double exposure, the layering of images, is on the rise. This technique allows for the designer to create an image that conveys multiple story lines. A double exposure design can be built to appeal to a larger audience because it is meant to seamlessly connect different visual elements. This design technique is also quite visually stimulating, drawing attention to itself easily.
A hipster logo is a design that is essentially built from a process: 1. a badge (usually a circular, solid color vector) 2. linear, decorative designs (arrow, triangles, banners) 3. flavor text (1-3 word descriptors, usually written in a cursive text, expanding over a curve) 4. the name of your brand (in a hipster-approved font; Wisdom Script, Futura Bold, Brothers)
This design plays on the popularity of linear design and is currently very popular in logo design.
This design aesthetic is characterized by a relatively low number of polygons. Low poly meshes originated in the 3D art design world as a way to cut render time. However, low poly is a relative term. There is no defined threshold for a mesh to be low poly, but depends on factors such as what hardware the mesh is designed for, the detail required and the shape and properties of the object in question. Visually stimulating because of its mere intentional similarity to a physical object, low poly is a very sharable design method.
Add some depth to your design by casting a long shadow. Shadows give the appearance of 3D art and everyone seems to be a fan. Long shadows typically work best if originating from a blocky object. A shadow will show up best on a background of solid color.
Which of these designs are most appealing to you? Let us know below!
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