This Friday, we want to share a little wisdom about the world of blogging and its important role in growing your business' online presence as well as your bottom line. Velvet Cartel believes in harnessing the power of SEO and social media to bring attention to your brand in a way that creates trust and lasting relationships with your clientele of the present and in the future. There are 4 main points of success to strive for when you begin blogging for your company.
- Drive traffic to your website
- Increase your SEO
- Self promotion
- Develop better customer relationships
Driving traffic to your website:
Your blog should be used to produce relevant content for your customers and consumers. In addition to informing readers about the nature of your business, developments and related information, your blog is the perfect forum to express the personality of your company. Once you've figured out your content, you can use your blog site to appeal to your audience and bring them to your website.
Make your blog a foundation for all of your social media platforms.
Your business is probably listed elsewhere on the internet, whether on Facebook, Twitter, Pinterest, LinkedIn, Yelp and your blog serves as the homepage for your virtual presence. These networks work beautifully together. Posting links to your blog on social media ups your visibility in a clean, streamlined fashion. Think of your social media sites as trains, your blog as the conductor and your website as the station. Ultimately, you want those visitors to come back to your website.
Additionally, post inbound links directly in your blog articles to drive traffic to specific landing pages of your website, such as a shopping page.
Increase your SEO:
Blogs will increase your SEO. The amount will depend on how much original content you can create and how closely you're studying and measuring your analytics (Google analytics) to perfect your SEO strategy. Fresh content is a must have, but whether or not that content is ever seen depends on how searchable it is. With every blog post, you should have a set of very searchable tags as well as an interesting or "grabbing" headline.
For more information about perfecting your own, specific SEO strategy, click HERE.
Self promotion and personality:
Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too. Your customers additionally benefit from the learning you provide them. Posting well-written and well-researched articles reflects stability and credibility onto your business. Chances are, the more time you spend researching these industry-specific topics for your blog, the more you'll learn about the world of business you're dealing in. This is an invaluable perk.
Don't be afraid to let your personality shine through. One of the most important differences between your company and your competitor's company is how you appeal to your demographic as a person. If your company is quirky, embrace it!
Develop better customer relationships:
Blogs provide another opportunity to deepen the connection with your customers. The blog forum provides a more intimate view of your company and allows for feedback and questions as a potential client catches up with your brand.
Build trust by being a source of information. Consumers want to be informed before investing in products and services. They will be more inclined to invest in yours if you are a reliable source with pertinent and helpful information.
Just as you would on all other social media platforms, engage with your visitors. Reply to comments and explore the pages of those who like or comment on your blog. This is a great, relaxingly paced form of networking that every company should be taking advantage of.
What are the perks or downfalls you've encountered while blogging? Comment below!
To learn how Velvet Cartel can transform your social media and blogging practices, click HERE.