This Marketing Monday at Velvet Cartel, we're taking a look at some data pertaining to the timing involved in posting content online. If you're interested in building an SEO or social media strategy, you've probably done some research to find out what other companies are doing and what tactics seem to work best. There are dozens of components that appear to have an effect on the success of these strategies. KISSmetrics recently published a 3 part guide called, "The Science of Social Timing". Their report included infographics to lay out the statistics and facts that should be taken into consideration when managing online marketing content.

The first piece of their report, "The Science of Social Timing Part 1: Social Networks", concentrates on peak traffic hours on Twitter and Facebook. This is the infographic from their report: science-of-social-timing-part-1-sm

A Few Things to Consider:

  • The majority (about 80%) of the US population lives in either the Eastern (48%) or Central (33%) time zone. If you intend to post during the "peak traffic hours", you should consider posting your content during these hours in Eastern or Central time, depending on your proximity to either. The small print under the title of this infographic says, "Note: All of the data below is presented in Eastern Time (EST) unless otherwise noted." If you choose to follow these guidelines, be sure to adjust your timezone settings accordingly to gain more attention from a greater majority of the population.
  • Consider your own demographic and audience. Perhaps you are local to the Mountain, Pacific, Alaskan or Hawaiian time zone. At this point, you should weigh the benefits of visibility in greater numbers over visibility in your specific area. These types of choices should ultimately reflect the trajectory of your company and the types of services you provide. For instance, if your company offers exclusively local services, you will probably be more concerned about your local visibility rather than national visibility.
  • This infographic covers the timing data for only Facebook and Twitter. Click HERE for other beneficial social media options to post across. Read the B2B ATX article "Instagram Over Twitter" HERE.

The next segment of their report, "Timing and Email Marketing" focuses on the best part of a typical workday to start email campaigns. This is the infographic from their report:

science-of-social-timing-part-2-sm

A Few Things to Consider:

  • This data is also generated for Eastern Time (EST).
  • Depending on the services your business provides and your clientele's typical work day, you could take advantage of the data and re-configure a schedule that works best for you.
  • It's important to use this data to regulate your content as a whole instead of individual campaigns.

The last part of the KISSmetrics report, "Timing and Blogging" pays attention to timing-related data and its effects on comments, views and links. This is the infographic from their report:

science-of-social-timing-part-3-sm

A Few Things to Consider:

  • Daily bloggers sometimes schedule content to be posted overnight so that it is readily available to the early birds in their audience. This creates the appearance of consistency. Though the apparent cons are lower engagement and visitors across the span of the day, this method can be especially useful for bloggers with "fresh" or controversial content. It's a good idea to measure your own data and compare that with trial runs of different posting times.
  • Again, consider your target audience. Perhaps your content appeals to a demographic that isn't typically awake during "peak traffic hours" or to primarily one gender over another.
  • No matter what posting time you decide on, consistency is key. Whether you choose to schedule your content overnight or in the afternoon, stick to that posting time and post with regularity (daily, weekly, bi-weekly, etc.).

For more data related to Social Media stratigies, SEO strategies and other Marketing Monday content from Velvet Cartel, click HERE.

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