[vc_row][vc_column width="1/1"][vc_column_text]Snapchat is the new kid on the block. Valued at 10 million in 2014, Evan Spiegel made a risky move to reject Facebook's offer of 3 Billion dollars. Many people thought this was an egotistical and foolish of Spiegel, but as time passes, we are starting to understand his motive and vision for the company.
“When Snapchat started out, I thought it seemed trivial. I was completely wrong. I don’t think anyone saw coming what they are building. At worst, they are the next-generation MTV. At best, they are the next-generation Viacom.”
-Chamath Palihapitiya a technologist and venture capitalist.
Most people assume that only millennials use Snapchat, but the truth is the users range from 30-year-olds in the airport to 16-year-olds at the mall. In a permanent world, impermanence has value to young users. Before "snaps" most social media users upload images and hand them over to the rest of the world. With the disappearing images, users feel more free to be themselves and live more "in the moment."
Targeted advertising can come across to customers as weird and creepy. When someone buys a vacuum online, and then have that vacuum following you for a week can be unsettling. Snapchat allows a more refreshing way of advertising or promotion for brands, companies and events.
Snapchat's "our story" feature is a genius way of sharing footage with other users. Using geo-fencing, Snapchat detects who is actually at the specific location and only offers them the chance to contribute to the Story. Snapchat edits out any spam, boring or low-quality snaps to quickly, cheaply and authentically portray the event.
With this and other features, Snapchat is completely disrupting technology, There is a lot small business can learn and use with Snapchat. What are ways you think Snapchat can help your brand? We'd love to hear from you.
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