HBO has blessed us with years of super amazing television. From Southern blood sucking vampires in True Blood to the fashionista city girls in Sex and the City, HBO has always been a must have in our homes, but until now it's only been available to those with cable. The premium cable company announced the news of their stand-alone streaming service by the name of HBO Now in October. Now the company's chief executive, Richard Plepler, is enjoying the comeback he's led his company through after a brief slump after The Soprano's ended.
Plepler unveiled his next step at an Apple press event in March. Their first test run was April 12th during Game of Thrones season 5 premiere. Everything went smoothly and that would be because HBO had been prepping since the Fall for sunday, but also probably because most streamed the nail-biting show on the internet component you get when you subscribe to HBO through your cable provider, HBO Go. HBO also made a smart move by noticing the bugs that were in their Go service and decided to outsource the responsibility of streaming with MLB Advanced Media, baseball's digital gurus. Fans rejoiced over their experiences with the new service and praised HBO for the minimal buffering and easy to navigate streaming.
HBO Now appeared on the market last week exclusively on Apple products at $9.99 a month. The streaming service will initially only be for customers in the United States and certain U.S. Territories. The service's library will consist of HBO's awesome original series, films and documentaries. They will also be pulling titles from their partners at 21st Century Fox, Universal Pictures, and their sister company Warner Brothers. Collectively, you will have about 2,000 titles to choose from on Now.
Now what, you ask? Many customers have begun calling up their cable providers and ending their cable subscriptions all together since a number of them only have cable for HBO. Completely pulling the plug on cable could be in our futures. NPR predicts that cable becoming obsolete is an obsolete and says "from where I'm sitting, it’s the death knell for traditional cable television". HBO is the first to allow and give their customers the opportunity to cut the cord. Other cable networks like Comedy Central, MLB.tv, and AMC may be next in joining the cord cutting revolution.
By Rikki Hurt
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