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[vc_row][vc_column width="1/1"][vc_column_text]Like it or not, Emoji's are here to stay. The word "Emoji" has been officially added to the dictionary and "Emoji" is now the fastest growing language in the UK. Many people are shocked by this and claim that Emoji's are bringing us back to "the dark ages." I, on the other hand, have a different perspective. Emoji shouldn't be compared to Egyptian hieroglyphics, they are completely different. Emoji's help people communicate tone and mood and Egyptian hieroglyphics were a formal writing system. Emoji symbols originated from Japan. This explains the name, design, and the 100+ emoji's that seem to be unusable in casual conversation. The worldwide adoption of emoji's all started with the iPhone 3G. When it was released in 2008, it was popular worldwide – except in Japan, due to the lack of Emoji's. So from iOS5 and on, Emoji was added as a standard keyboard.

Emoji’s were created to enhance our online communication, not to replace our modern language and “take a step back” by creating a new language that compares to ancient hieroglyphics. Lauren B. Collister, a sociolinguist, says, 

“Emoji is not an evolving language – Emoji is only part of the language. Linguists call these parts discourse particles, which are bits of language that do not hold much meaning of their own. However, these discourse particles give extra information about how to interpret a sentence, phrase or word.”

Remember when we thought spellcheck was going to ruin us? This is the same scare. This isn't the first time we've incorporated symbols to our world. They direct us to bathrooms, tell us where smoking is not allowed and guide us in unfamiliar places. Emoji’s are simply adding a new dimension to online communication.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/3"][vc_video link="https://www.youtube.com/watch?v=vF9c5RE6c7c"][/vc_column][vc_column width="1/3"][vc_video link="https://www.youtube.com/watch?v=i8KF2TeswZY"][/vc_column][vc_column width="1/3"][vc_video link="https://www.youtube.com/watch?v=Bd3ON8nq4v0"][/vc_column][/vc_row][vc_row][vc_column width="1/1"][vc_column_text]When Steven Pinker, an expert linguist, was asked if technology was making us bad writers he said,

"No, why should it? There’s a funny assumption that if you write in 140 characters for Twitter it suddenly means you have lost the ability to write in any other way, as if the brain only has room for one kind of writing. It’s just one out of dozens of ways to write. If you take it as a challenge it can hone your skills as a writer. One of the cardinal rules of style is omit needless words. That’s what Twitter forces you to do."

When asked if he uses Emoji's he responded with,

"Occasionally I will use the old-fashioned :- ) which goes back to the 1980s. It can be useful in cases where there is some chance that a sentence will offend. One of the style manuals that I read in writing my own was Style (1955) by the English classical scholar FL Lucas. In it, he said it would be really good if we had some kind of punctuation mark that indicated that the previous statement was intended ironically or in jest. Here was a literary lion proclaiming a need for the smiley face."

 

“The only constant is change” applies to language too. Now that we have a new universal language- Emoji, we have new opportunities to innovate as entrepreneurs.[/vc_column_text][vc_text_separator title="Links" title_align="separator_align_center" align="align_center" color="grey"][vc_column_text]

3 Ways Emoji's are Enhancing Marketing.

Order Dominos by Tweeting "🍕"

Turn Phrases into "Emojigrams."

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