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[vc_row][vc_column][vc_column_text]Email marketing is not dead. It's very much alive, in fact, it has a lot of potential. People, aka potential customers, pick up and change social media channels all of the time. Changing your email is a hassle. The single biggest regret that anyone building an online business has is not starting their email list sooner.

Design is an important part of email marketing. It doesn't need to be elaborate either, an aesthetically pleasing site that is informational and reflects your brand will do great. Here are some examples of companies that use email marketing well:[/vc_column_text][vc_text_separator title="Examples" title_align="separator_align_center" align="align_center" color="grey"][vc_row_inner seperator_12="" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" seperator_8="" messenger="" show_large="true" show_medium="true" show_small="true" show_extra="true" show_remove="true" el_file1="" el_file2=""][vc_column_inner el_class="" width="1/3"][vc_single_image image="2890" border_color="grey" img_link_large="" img_link_target="_self" img_size="full" link="http://www.urbandaddy.com/home/ntl"][/vc_column_inner][vc_column_inner el_class="" width="1/3"][vc_single_image image="2891" border_color="grey" img_link_large="" img_link_target="_self" img_size="full" link="http://salthouseinn.com/"][/vc_column_inner][vc_column_inner el_class="" width="1/3"][vc_single_image image="2892" border_color="grey" img_link_large="" img_link_target="_self" img_size="full" link="www.medium.com"][/vc_column_inner][/vc_row_inner][vc_text_separator title="Do's and Don'ts" title_align="separator_align_center" align="align_center" color="grey"][/vc_column][/vc_row][vc_row parallax="" parallax_image="" el_id="" color_scheme="" bg_overlay="" bg_rain="" bg_rain_sound="" content_width="container" fullscreen="" video_bg="" video="" vimeo="" video_autoplay="true" video_controls="true" video_mute="true" seperator_1="" ts_row_bg_effects="" ts_row_screen_height="false" ts_row_screen_offset="0" ts_row_min_height="100" ts_row_break_parents="0" ts_row_zindex="0" ts_row_bg_image="" ts_row_bg_source="full" ts_row_bg_position="center" ts_row_bg_position_custom="" ts_row_bg_size_standard="cover" ts_row_bg_size_parallax="cover" ts_row_bg_repeat="no-repeat" ts_row_parallax_type="up" ts_row_bg_alignment_v="center" ts_row_bg_alignment_h="center" ts_row_parallax_speed="20" ts_row_automove_speed="75" ts_row_automove_scroll="true" ts_row_automove_align="horizontal" ts_row_automove_path_h="leftright" ts_row_automove_path_v="topbottom" ts_row_movement_x_allow="true" ts_row_movement_x_ratio="10" ts_row_movement_y_allow="true" ts_row_movement_y_ratio="10" ts_row_movement_content="true" seperator_5="" padding_top="30" padding_bottom="30" margin_left="0" margin_right="0" single_color="#ffffff" gradient_angle="0" gradient_color_start="#cccccc" gradient_start_offset="0" gradient_color_end="#cccccc" gradient_end_offset="100" video_youtube="" video_background="" video_mp4="" video_ogv="" video_webm="" video_image="" video_loop="false" video_remove="false" video_start="false" video_stop="true" video_raster="false" seperator_9="" svg_top_on="false" svg_top_style="1" svg_top_height="100" svg_top_flip="false" svg_top_position="0" svg_top_color1="#ffffff" svg_top_color2="#ededed" seperator_10="" svg_bottom_on="false" svg_bottom_style="1" svg_bottom_height="100" svg_bottom_flip="false" svg_bottom_position="0" svg_bottom_color1="#ffffff" svg_bottom_color2="#ededed" seperator_11="" ts_row_raster_use="false" ts_row_raster_type="" ts_row_overlay_use="false" ts_row_overlay_color="rgba(30,115,190,0.25)" ts_row_blur_strength="" seperator_12="" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" seperator_8="" messenger="" show_large="true" show_medium="true" show_small="true" show_extra="true" show_remove="true" el_file1="" el_file2=""][vc_column width="1/4" seperator_1="Viewport Animation" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" el_file1="" el_file2=""][vc_empty_space height="32px"][vc_empty_space height="32px"][vc_column_text]A common mistake in email marketing is underestimating the pre-headers. 

You have only 3!!! seconds to capture the attention of your email recipient, which means you should put a lot of thought and detail into the first impression.

Some people send emails, without a pre-header copy, or if they do, it's "To view this email in a browser, click here." Moreover, often people build their emails as an image (a bad practice too, by the way), in which case the pre-header looks like a bunch of code or a very long URL.

Test out the emails to yourself first, and put yourself in their shoes. Think, "Are my emails valuable to my clients?"

[/vc_column_text][/vc_column][vc_column width="3/4" seperator_1="Viewport Animation" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" el_file1="" el_file2=""][vc_single_image image="2896" border_color="grey" img_link_large="" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row parallax="" parallax_image="" el_id="" color_scheme="" bg_overlay="" bg_rain="" bg_rain_sound="" content_width="container" fullscreen="" video_bg="" video="" vimeo="" video_autoplay="true" video_controls="true" video_mute="true" seperator_1="" ts_row_bg_effects="" ts_row_screen_height="false" ts_row_screen_offset="0" ts_row_min_height="100" ts_row_break_parents="0" ts_row_zindex="0" ts_row_bg_image="" ts_row_bg_source="full" ts_row_bg_position="center" ts_row_bg_position_custom="" ts_row_bg_size_standard="cover" ts_row_bg_size_parallax="cover" ts_row_bg_repeat="no-repeat" ts_row_parallax_type="up" ts_row_bg_alignment_v="center" ts_row_bg_alignment_h="center" ts_row_parallax_speed="20" ts_row_automove_speed="75" ts_row_automove_scroll="true" ts_row_automove_align="horizontal" ts_row_automove_path_h="leftright" ts_row_automove_path_v="topbottom" ts_row_movement_x_allow="true" ts_row_movement_x_ratio="10" ts_row_movement_y_allow="true" ts_row_movement_y_ratio="10" ts_row_movement_content="true" seperator_5="" padding_top="30" padding_bottom="30" margin_left="0" margin_right="0" single_color="#ffffff" gradient_angle="0" gradient_color_start="#cccccc" gradient_start_offset="0" gradient_color_end="#cccccc" gradient_end_offset="100" video_youtube="" video_background="" video_mp4="" video_ogv="" video_webm="" video_image="" video_loop="false" video_remove="false" video_start="false" video_stop="true" video_raster="false" seperator_9="" svg_top_on="false" svg_top_style="1" svg_top_height="100" svg_top_flip="false" svg_top_position="0" svg_top_color1="#ffffff" svg_top_color2="#ededed" seperator_10="" svg_bottom_on="false" svg_bottom_style="1" svg_bottom_height="100" svg_bottom_flip="false" svg_bottom_position="0" svg_bottom_color1="#ffffff" svg_bottom_color2="#ededed" seperator_11="" ts_row_raster_use="false" ts_row_raster_type="" ts_row_overlay_use="false" ts_row_overlay_color="rgba(30,115,190,0.25)" ts_row_blur_strength="" seperator_12="" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" seperator_8="" messenger="" show_large="true" show_medium="true" show_small="true" show_extra="true" show_remove="true" el_file1="" el_file2=""][vc_column width="1/1" seperator_1="Viewport Animation" animation_view="" css3animations_in="" animation_scroll="false" animation_speed="2000" el_file1="" el_file2=""][vc_column_text]But the biggest mistake of all, is focusing all of your attention on social media, and letting email marketing fall by the wayside. There are great tools out there, like MailChimp, to simplify email marketing and allow you to get your feet wet, without spending any money. Let us know if you learned anything new, and stay tuned for the next segment of Marketing Monday![/vc_column_text][/vc_column][/vc_row]

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