It takes just seven seconds to build a prejudice based on someone's appearance. This Ramadan, Coke invited six strangers to an Iftar in the dark. See what they discovered and how it changed the way they see.
In a statement, Coca-Cola explains the thinking behind the campaign: "In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation? In the Middle East, during the month of Ramadan, one of the world’s most well known labels has removed its own label, off its cans, in an effort to promote a world without labels and prejudices."
[/vc_column_text][vc_column_text]Coca-Cola sure has a way to turn their commercials into heartfelt entertainment. What do you think of Coca Cola's new campaign? Just another PR stunt, or a corporation trying to make social change?[/vc_column_text][/vc_column][/vc_row]