Watch The Line-Up

Screen Shot 2015-01-28 at 1.46.08 PM If you're a fan of live music, you're probably familiar with the highly anticipated "line-up" reveal of music festivals. If you live in Austin, you're definitely a fan of live music and you've waited for these line-ups, shared them with friends and started planning your rounds around the festival grounds months in advance. Over the last few years, some festivals have taken hold of this notorious sense of anticipation and made it an interactive, online event. We're talking about announcement videos.

Festivals like Governor's Ball and Bonnaroo have composed short videos to announce the year's featured artists. These videos are simple but convey the aesthetic of the festival weekend by filming on location and incorporating fans. While these events have no shortage of attendees, we predict this style of video could prove beneficial for small festivals and create a style that could translate well into sought-after merchandise, even in the weeks and months before the grand weekend, itself.

Take a look at the Bonnaroo, Governors Ball and Boston Calling line-up videos for 2015:

Find out how Velvet Cartel can fulfill your video production desires by visiting our website at

For more Video Wednesday, click HERE.