The Importance of Blogging
This Friday, we want to share a little wisdom about the world of blogging and its important role in growing your business. Velvet Cartel believes in harnessing the power of SEO and social media to bring attention to your brand. Here are the main benefits to maintaining a blog for your business:
- Drive traffic to your website
- Increase your SEO
- Self promotion
- Develop better customer relationships
Driving traffic to your website:
Your blog should be used to produce relevant content for your customers and consumers. As well as to giving updates about your company, the content on your blog can be used to express your company's personality.
Make your blog a foundation for all of your social media platforms.
Your business is probably listed elsewhere on the internet, whether on Facebook, Twitter, Pinterest, LinkedIn, Yelp and your blog serves as the homepage for your virtual presence. These networks work beautifully together. Posting links to your blog on social media ups your visibility in a cohesive way. Think of your social media sites as trains, your blog as the conductor and your website as the station. Ultimately, you want those visitors to come back to your website.
Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.
Increase your SEO:
Blogs will increase your SEO. The amount will depend on how much original content you can create and how much research you've done in perfecting your SEO strategy. Fresh content is a must have.
For more information about creating your own SEO strategy, click HERE.
Self promotion and personality:
Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
Your customers additionally benefit from the learning you provide them.
Posting well-written and well-researched articles reflects stability and credibility onto your business. This is an invaluable perk.
Develop better customer relationships:
Blogs provide another opportunity to deepen the connection with your customers. The blog forum, not only, provides a more intimate view of your company, but allows for feedback, questions and a way to catch up with your company.
Use this. Again, build trust by being a source of information. Consumers want to be informed before investing in products and services. They will be more inclined to invest in yours if you are reliable with pertinent information.
Just as you would on all other social media platforms, engage with your visitors.
What are the perks or downfalls you've encountered while blogging? How can Velvet Cartel help you make your blog more successful? Comment below!