Mobile SEO: Facts + Best Practices.
[vc_row][vc_column width="1/1"][vc_column_text]Every year, people are spending more and more time glued to their smartphones and they're usually seeking one of these three experiences: 1. Distraction: through social media platforms or email. 2. Recurring real-time information: usually stock stats or sports scores. 3. Urgent Information: locations and services nearby.
When users are looking at your company's website on either a smartphone or tablet, the user's standards are extremely high. They expect the user experience to be as good- if not better than on PC's or Mac's. Here are the statistics:
30% of users will abandon a transaction if the experience is not optimized for mobile. 57% of mobile customers will abandon your site if they have to wait 3 seconds for a page to load. 61% of people have a better opinion of brands when they offer a good mobile experience. 57% of users say they won't recommend a business with a poorly designed mobile site. 41% have turned to a competitor's site, after a bad mobile experience.
As much as these statistics are shocking, intuitively, they make sense. Here are the Mobile SEO Best Practices:[/vc_column_text][vc_separator][vc_column_text]- Design For Performance: Remember that when searching on a mobile device, your visitors will have to work with slower computing power, a diminishing battery life, and a slower Internet connection. If your website takes too long to load or they cannot find the answers to their search queries quickly, they will likely leave your site for another.
- Focus on User Experience: A website that functions properly and provides value to your audience is more likely to rank higher in Google Search. Minimize zoom and horizontal scrolling, Adobe Flash Player, plug-ins, and pop-ups that are hard to close.
- Optimize for Local Search: Essentially, when people are looking for a businesses or products, they are interested in results that are local to them.Mobile searchers are commonly looking for the exact location of a particular business, their hours of operation, and their price and availability of a product. Google’s algorithms have grown to understand the needs of mobile searchers and rewards sites that have the most current and relevant information optimized across devices. you can increase your SEO presence by submitting your information to the search engines themselves, as well as different citation and review sites such as, Google Listings, Yahoo Local, Bing Places, Yelp, Angie’s List, and other local citation sites.
Here are some tools that will be helpful for executing these practices:[/vc_column_text][vc_column_text]Mobile Testing Tools
- Google Mobile-Friendly Checker — This quick test allows you to gain insight into how Google views your mobile content and offers suggestions on how to improve any errors.
- FeedTheBot SEO Test — This comprehensive guide offers an in-depth tool to diagnosis any mobile-friendly issues that you may have and includes actionable how-to articles on correcting your mobile SEO issues. In addition, the site includes detailed analysis on a variety of mobile SEO functions.
- Google SEO Test — Google has compiled this guide to help you understand how to configure your site for multiple devices, inform the search engines of your mobile presence, and help you avoid some common mistakes while implementing.
Technical SEO and Mobile Ranking Factors
- The Definitive Guide to Technical Mobile SEO — This article from Search Engine Land can help break down some of the more technical aspects of SEO.
- How to Rank in Mobile Search Following Google’s Update — UK marketing company WMG wrote this very detailed guide to help your site become more compliant with all of Google’s latest mobile SEO and usability requirements.
- Google’s 200 Ranking Factors — Brian Dean from Backlinko keeps an updated list on Google’s ranking factors and how important each element is when ranking your website. There is also a great checklist that you can download from this guide to help you avoid missing steps when prioritizing SEO.
User Experience and Design Guides
- 7 Mobile User Experience Fails —Detailed list of common mobile UX woes and how to correct them.
- Mobile Web User Experience Best Practices — Interactive guide on improving your mobile UX.
- Principles of Site Design — Straight from the Google Developers page, this is how Google defines what makes a good mobile site.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/1"][vc_column_text]Did this blog post help? Was there anything we missed. Let us know, and we'll see you next #techtuesday![/vc_column_text][/vc_column][/vc_row]