Ello.co is a new kind of social media (we know, we know.. another one). Their manifesto goes,
"Your social network is owned by advertisers.
Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.
We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.
We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.
You are not a product."
Ello was created this year by a group of 7 artist/designers hailing from California and Colorado. It is still in its beta phase. If you joined Facebook or Pinterest back in the early days, you remember requesting an invitation and awaiting approval; it's a similar process. We think Ello has some serious potential to be pretty cool. The demographic alone is appealing. Without advertisers, you won't have people seeking free-bes or shoving their products down your throat. The interface is simple; no "pokes", no bullshit. We're thinking, for at least the first couple of years, it's going to make for solid stomping grounds to release original design and art work. Learn more HERE or request an invitation HERE.
We are very excited! To learn about more tech that we're excited about, visit our Tech Tuesday archives HERE.