Posts in Marketing Monday
Why You Should Start A Blog.

Last week I wrote about the importance of a personal brand, and this week we’re expanding on that conversation by talking about blogging. I believe everyone should have a blog. Everyone should write because we all have something important to say, and we all have interesting perspectives to share

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The Importance Of A Personal Brand

Personal Branding is about identifying and then communicating what makes you unique and relevant and differentiated for your target audience so that you can reach your career and/or business goals. Competition is HIGH. If you understand your strengths, skills, passions, and values, you can use this information to separate yourself from your competitors and really stand out.

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Everything You Need To Know About Twitter

For #marketingmonday, we outline the best posting times, twitter etiquette and tools to find more followers.

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Can You Spot the Hidden Message?

What makes a great logo? Oomph has outlined the top 40 logos and their hidden messages within them. As you look down this list, you’ll notice that the secret ingredients for a winning logo is equal parts clever design and a minimalistic apperance.

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Brand Loyalty: How to find it and keep it.

We are currently living in an information age. Customers no longer look to advertising to help find their favorite brands. Instead, they look to expert and user reviews. With at least a hundred different competitors in any given industry, companies need to sell more than just a product. Kevin Plank, the CEO of Under Armour says, “Brands that do not evolve and offer the consumer something more than a product will be hard-pressed to compete in 2015 and beyond.” Their new campaign, tracked by the #IWILLWHATIWANT hashtag does just that. A brand is more than a logo, a tagline, or product line. A brand promises a unique benefit to your customer. Under Armour doesn’t just sell workout clothes, they sell a sensation. They display top athletes dripping with sweat and determination, and inspire people to do the same.

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