BuzzSumo: Optimize Your Content
This Marketing Monday, we're looking at a tool called BuzzSumo. With BuzzSumo, your content marketing strategy can not fail. Search for content that has been widely shared within social media sites and gather metrics around content and seamlessly segment it by format. Quickly find guest posts, contests, videos, interviews and info graphics to make your content engaging and relevant. Find out who the influential content curators/aggregators are within any niche, anchoring yourself within your consumer demographic. Gather statistics on industry influencers and their associated websites. Export all of the intelligence into Excel spreadsheets for a documented strategy that will span the longevity of your business and offer insight on future plans and campaigns. BuzzSumo does come with a hefty price tag, though. The Pro package, designed for start-ups, begins at $99 monthly. However, the services provided through BuzzSumo pay for themselves monthly as your content marketing strategy becomes so solidly organized.
To learn more about BuzzSumo and how it can benefit your business, click HERE.